*Our shelf recognition (IRE) offline mobile app enables sales representatives and merchandisers to capture shelf category data, analyze KPIs, and receive immediate corrective recommendations directly on their device without requiring cloud connectivity. Users can operate entirely offline throughout the day—such as in airplane mode—processing presence, share of shelf, price information, and trade audits results (using our Trade Marketing Survey module integrated to IRE) in real-time. All collected data, key metrics and audit results are automatically synchronized to the cloud whenever an internet connection becomes available.