How one of the world's largest
breweries is revolutionizing
retail execution with MC1
Discover how they overcame the complexity of the
Mexican market and optimized their shelf performance.
Redefine your Retail Execution with AI Image Recognition
Discover how they overcame the complexity of the Mexican market and optimized their shelf performance.
The customer’s challenge
Intense market
competition
Difficulty to
understand the
customer
at the POS
Fragmented
trade
Facing fierce competition in Mexico, this leading brewery sold its products across a wide range of stores, from corner shops to major supermarkets. But ensuring perfect brand visibility at thousands of locations was a major challenge. Without fast, reliable data, understanding customer preferences and reacting to market shifts felt impossible. To stay ahead, they needed a smarter, faster way to execute.
Implemented Product
MC1 solution
To overcome these challenges, this brewing industry giant leveraged Image Recognition (IRE)
as a cornerstone of its transformation. The approach involved:
MC1 solution
To overcome these challenges, this brewing industry giant leveraged Image Recognition (IRE) as a cornerstone of its transformation. The approach involved:
1
Focus on the problem
Using IRE insights to understand the company’s pain points and offer a customizable solution that helped them sell more and improve category management.
2
Experimentation and evolution
Starting with simple approaches and evolving to the robust IRE platform, refining the technology’s use for the brewery giant.
3
Strategic technology adoption
Implementing IRE to capture and analyze visual shelf data in an automated and scalable way.
1
Focus on the problem
Using IRE insights to understand the company’s pain points and offer a customizable solution that helped them sell more and improve category management.
2
Experimentation and evolution
Starting with simple approaches and evolving to the robust IRE platform, refining the technology’s use for the brewery giant.
3
Strategic technology adoption
Implementing IRE to capture and analyze visual shelf data in an automated and scalable way.
The results
The results
Greater compliance
with merchandising and planogram strategies
Data-Driven
tactical and strategic decisions, from the field to the boardroom
10%
increase in sales per route
Optimization of
field team time and large-scale auditing processes
Focus on
KPIs to ensure digital transformation in large-scale
Detailed insights
for identifying new opportunities
Ready to take your retail
execution to the next level?
We’re happy to partner! Talk to our experts for a personalized demo and discussion.
Ready to take your retail execution to the next level?
We’re happy to partner! Talk to our experts for a personalized demo and discussion.